Salesforce has redefined the ways with which relationships with customers and business contacts are pursued and subsequently maintained. Businesses around the world that have opted for it from amongst other available CRM systems are swearing by its abilities. However, one interesting thing about Salesforce CRM that sets it apart from other CRMs is its ability to overcome its weakness. As is already known, there are certain functionalities that are not available by default in Salesforce. But the CRM has spinned off this very weakness into its strength. AppExchange has not only made it possible to lay hands on such functionalities albeit indirectly but has also tilted scales in Salesforce’s favor. One such feature that is obtained indirectly via AppExchange is the ability to remove duplicate data in Salesforce.
With companies perpetually engaged in data barter, it would be plain foolishness to sideline the importance of clean data. Nevertheless, to maintain a database that is completely devoid of duplicate records is not possible. To merge duplicate records Salesforce has made it viable to incorporate an excellent means that makes it easy to ward off duplicates. There are number of apps available on AppExchange that are worthy of consideration. Some of those are free while some charge a fee. The fee charged is based either on the duration of app usage or for a stipulated period of time.
Besides fulfilling the vaunted functionalities, the app if it is a paid one, must be cost effective too. This is quite significant. The investment made into accruing the benefits of app must be justified by the return on investment that it yields. The app must produce the desired results. Failure in accomplishing the same makes the whole process a futile exercise. It is important to remove duplicate data in Salesforce, but a lot of research must be done to figure out which app fits the bill perfectly and most important, cost effectively.