CRMs have redefined the contours of the client-service provider relationships. Customer Relationship Management portals like Salesforce have made it possible for businesses to keep their customers in good stead on the back of excellent services and grievance redressal mechanisms. They offer immense functionalities natively and also dispense the same via AppExchange. One of the functionalities that nearly every other business intends to acquire is seamless means to send SMS from Salesforce. Indeed, SMS has emerged as by far the most preferred means to reach out to business contacts, be it clients or partners or for that matter, employees as well.
The nature and growth of business relationships depend a lot on how we engage the other party and vice versa. Communication serves as the lifeline of relationships. The same holds good for business partnerships as well. And what other than a coherent medium of communication can help a business exchange ideas and proposals for strengthening the ties? SMS with its ease of use has been the undisputed champion in forging and bolstering communication with partners and customers. To be able to send text message from Salesforce is something that is not available by default. One has to get the same from AppExchange. A number of third party apps are available that allow the organization to adopt the ability to send SMS from Salesforce.
The apps listed on the Salesforce App Exchange are available in both free and paid forms. Some of the apps have the added advantage of additional functionalities that might be useful for the organizations contemplating about incorporating them into their organizational ecosystem. Some of the most common and yet most sought after add on functionalities include: sending text message to Lead, Contact or any random custom object, single or bulk SMS to concerned individual(s), keeping tabs on SMS credits, email alert on incoming SMS in Salesforce etc.
The app holds the key to uninterrupted communication that has the potential to give wings to your business and growth prospects. The power to send text message from Salesforce can benefit your business immensely if wielded appropriately. The app installed, irrespective of paid or free, must fulfill the requirements as stipulated by the organization. If opted for paid one, then the investment made into it must be justified by the ROI. Hence, it can be said that irrespective of the app you opt for, it must deliver the requisite features cost effectively.