Salesforce is perhaps the most successful cloud computing and CRM company in the world. Its success can be attributed to its ability to make an impact on the CRM scene for the good. Marc Benioff-led cloud giant has transformed the way customer relationships are managed and fostered. Moreover, this CRM has made a profound impact on the data management. Salesforce offers a number of features to manage one’s data. However, to merge duplicate records Salesforce has no native or default functionality. The requisite functionality can be availed via AppExchange. Read more