Data is the lynchpin of everything one does in business. It is also the engine that propels Salesforce instance. Without its ubiquitous presence, how could one figure out which is the right place to devote resources or which employee has been the most outstanding performer within the organization? In brief, it would be a harrowing task to make the right decisions. Majority of the decisions pertaining to businesses and organizations rely on data and metrics. It is essential to handle data with utmost caution in order to take well informed decisions. Compromise on data quality can be ruinous. Read more