With billions of mails traversing the vast geographical expanses that exist on earth, it is hard to believe that there can be any challenger to email as the preferred means of communication. This holds good especially for businesses. It is all too well known to us that email is the most widely deployed tool to engage with prospective or existing clients, employees or business leads, one which ultimately helps to drive business growth. Nevertheless, the capability of email to drive sales on its own seems to have hit the end of road. Read more